After 11 years in Milan, The Mindcraft Project will this year be presented in a new digital format as a consequence of the Covid-19. The digital exhibition is designed by Copenhagen-based studio Wang & Söderström and will launch online on mindcraftproject.com on the 16th of June 2020.
The Danish curated design exhibition The Mindcraft Project has been shown at Milan Design Week for 11 consecutive years since 2008. This year, the exhibition concept would once again be on show in Milan’s Brera district with a fresh line-up, but Covid-19 hindered the plans. Milan Design Week was first rescheduled from April to June 2020 – and later postponed to 2021.
“An exhibition in a physical space automatically creates relationships between the exhibited works. These dynamic encounters disappear when the objects are presented singularly in pictures one after another. So we wanted, within the framework of a website, to create a similar spatial situation together with some interactive parts for the visitor. Since an immersive VR experience wouldn’t be a possibility for the project this time, we wanted a fairly comprehensive and simple website that didn’t overshadow the exhibiting artists’ and designers’ work”, says Tim Söderström of Wang & Söderström.
Visual by Wang & Söderström for The Mindcraft Project 2020
Tanja Kirst – Friction In Between (1) photo by Anders Sune Berg
Wang & Söderström, photo by Mishael Phillip
The Mindcraft Project 2020, photo by Anders Sune Berg